High Quality Signage – That’s What It’s All About!
When you’re rushed off your feet carrying out the general, day-to-day running of your business, finding the time to think about your signage might seem like a luxury you can’t afford. However, businesses can’t afford not to employ the best, most effective signage, because it can literally mean the difference between success and failure – it’s that simple! So, here are the six Sygnet Group facts that support the implementation of quality signage for your business…
Legibility is Paramount!
Everyone agrees that the legibility of a sign should be its most important characteristic. It’s definitely the first thing you should consider when you’re embarking on your sign’s design. While pithy slogans and attractive logos will catch people’s attention initially, if the text isn’t readable and they can’t make out your company name, your business will suffer.
Voting With Their Feet!
High quality signage is known to bring in new foot traffic, with over 75% of consumers indicating that they’d entered an unfamiliar business premises based solely on its effective and attractive signage. Maybe your company’s logo will turn the head of a passer-by or catch the eye of a slow-moving motorist. Or perhaps the design and bright colouring you’ve decided on for your sign will set you apart from the similar company down the road, causing the reader to wonder what’s so special about you? What we’re saying is that your sign will attract people to your business – it’s as simple as that!
Books Are Judged By Their Covers!
First impressions do count! After all, you wouldn’t turn up to a job interview wearing ripped jeans and a t-shirt, so why would you try to make a good first impression on a potential customer with a third-rate sign? You wouldn’t, would you? In the aforementioned survey, almost two thirds of respondents indicated that they believe the quality of a business’s sign reflects the quality of the business itself. It makes perfect sense to any prospective customer that the owner of a successful, established business will have the means and the business acumen to invest in high quality signage.
Referrals Are Key!
Effective signage will achieve quality referrals. In a survey, over 75% of respondents indicated that they’d told a friend or family member about a particular company based solely upon the quality of its signage! Maybe your sign is punny and amusing, or a clear indication to customers that yours is a business they can trust and rely on. Whatever the case may be, sign-related referrals occur all the time, so maximise the effectiveness of your signs and take full advantage of them!
Raise the Sales!
Quality signage will improve your sales! That’s right, consumers feel good about spending their money with companies that have high quality signage, with a whopping 67% of the survey’s respondents indicating that their buying decisions were in fact influenced by a company’s signage.
Don’t Walk Away
A company’s failure to display effective signage is tantamount to slamming the door in customers’ faces! Almost 60% of consumers stated that a failure to display effective signage put them off the idea of entering a business’s premises. Not only does it make your business seem less serious than its competitor down the road with that stunning sign, it also denies a potential customer essential info about the business…and they don’t like that!
Give Us A Call!
If you’d like to discuss your signage requirements with a member of the Sygnet Group customer service team, please don’t hesitate to ring 0116 262 6288 or e-mail us at: firstname.lastname@example.org.